Around Town Cover Girl: Dinah Shore
The Many Faces of Dinah Shore Reprinted from March 1995 Palm Springs Life Magazine.
by Mary Anne Pinkston

Photo from March 1986 Palm Springs Life Magazine “Shore on Shore” – “Nothing could be Finah than an interview with Dinah”
Photographer – Willaim J Hennigar
Friends in the desert knew her as a velvety singer, respected author, gourmet cook, valiant athlete and generous philanthropist who endeared herself around here as the patron saint of one of our most successful golf tournaments. She was all of that, certainly, but to Palm Springs Life she was even more. For nearly a quarter of a century, Dinah Shore was our March cover girl.
From the time her LPGA tournament began in the early 1970s, when the Jones Agency (owned by our publisher, Milton W. Jones) ran the press tent, to the past five years when we produced the official tournament program, Dinah’s cover issue was always a best-seller.
Our relationship with Dinah was business, never personal, but it was so long-lasting and so cordial that it felt like a friendship, especially when, March after March, Dinah came shining through.
The longevity of Dinah’s career was due in part to her great and varied talent, and also to her impeccable professionalism. No shrewder businesswoman ever stood on a stage beneath a baby spot. She knew the worth of her image, to her career as well as to the tournament. In our dealings with Dinah she was never hard, but she could be firm about what suited her image and what didn’t, and in the most pleasant fashion, she usually got her way.
Dinah was noted for her sweet nature, but she was never sugary. She was a special combination of grit and Southern grace, a sexy tomboy who had enough brassy sass in her to hold her own with anybody. She was also that rarest of showbiz blends — a glamorous woman with a sharp wit, and she could swing a mean five iron, cook a great gumbo and still vamp an audience with the way she filled out a designer gown. It was daunting to try to depict this complex woman on the printed page, but Lord knows we tried.
Not that she wasn’t a good and willing interview, especially when it had anything to do with the tournament. It was just that as a lifelong performer, Dinah had polished her public persona to a high gloss, and it was impossible to crack. Her public and private-selves were kept separate, but because she was bred-in-the-bone honest, we suspect that there really wasn’t much difference between the two Dinahs, and what you saw was what you got. If she wanted to keep the details of her life private, that was her business.
Photographing her was a different story. Dinah didn’t keep anything back, she gave the camera her all. She’d been performing in public and having her picture taken for more than half a century, and she never met a lens she didn’t like. And vice versa.
Charles Bush, the Los Angeles photographer who took so many of our Dinah cover shots, regarded her as one of his favorite subjects.
The passing years didn’t mean much when the lights went on and Charlie looked through the lens. Hers was, in the words of Bush, ‘”the smile that lit up the world.”
Dinah Golf
Shore, who played golf herself, was a longtime supporter of women’s professional golf. In 1972, she helped found the Colgate Dinah Shore golf tournament, which today, now known as the Kraft Nabisco Championship, remains as one of the four major golf tournaments on the LPGA Tour. The tournament is held each spring near Shore’s former home in Rancho Mirage, California.
Shore was also the first female member of the famed Hillcrest Country Club in Los Angeles.
In acknowledgment of her contributions to golf, Shore was made an honorary member of the World Golf Hall of Fame in 1994. She also received the 1993 Old Tom Morris Award from the Golf Course Superintendents Association of America, GCSAA’s highest honor.
Dinah’s Death and Legacy
Dinah Shore died February 24, 1994, in Beverly Hills, California, of ovarian cancer five days before her 78th birthday. Her ashes were divided and she has two burial sites. Half were interred in the Hillside Memorial Park Cemetery in Culver City, California, and the other half interred at Forest Lawn Cemetery (Cathedral City) near her beloved second home in Palm Springs, California.
Remembering Dinah Shore
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