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Cool Pools and Hot Deals!

Palm Springs and Pop Culture!

Palm Springs has received extra love from the pop culture world recently.

The next time you’re in your car, crank up the radio

and listen for Katy Perry’s latest pop song, “California Gurls” featuring rapper Snoop Dogg; he throws a shout-out for the historic “playground of the stars” in the middle of the song.

Then there is the new TV series “Scoundrels” set against the Palm Springs backdrop — but not actually filmed in the city.

So what gives with all the recent Palm Springs plugs? Is it the result of some top-secret marketing scheme drummed up by Palm Springs tourism organizations?

Not exactly. Hillary Angel, public relations manager for the Palm Springs Bureau of Tourism describes the recent Palm Springs references as mere coincidences, but says Palm Springs’ long-standing reputation as a vacation destination certainly helps.

“We did not coordinate anything with the producers or artists,” she confirmed. “But I think Palm Springs is a favorite destination, and when people think of summer fun in California, Palm Springs is often top of mind.”

Click on “sunny sign” for fun things to do in Palm Springs!

That may be true, especially when people living in San Diego, Orange County and Los Angeles are looking for ways to get out of the “June gloom” cloudy weather pattern that affects those areas this time of year.

For them, a new summer promotional program slated to launch Monday will offer even more incentive to vacation in Palm Springs and surrounding valley cities, according to Mark Graves, executive director of marketing and communications for the Palm Springs Desert Resort Communities Convention and Visitors Authority.

It’s called “Cool Pools Hot Deals,” and it’s co-presented by the CVA and Palm Springs Bureau of Tourism. The promotion, which is supported by several other valley cities, will offer a whole host of hotel deals, ranging from discounts on rates to resort credits, all aimed at getting rooms booked.

“The idea is if they book a stay at a hotel, they’ll want to do other things, like dine out or go shopping,” Graves explained. “It helps valley businesses, all around.”

It’s premature to predict how well the promotion will do, but Graves is confident it will garner some hotel business.

“Either you do something, or you don’t,” he said. “It’s just a matter of getting awareness out there.”

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